Opinions expressed by Entrepreneur contributors are their own.
Have you Googled yourself lately? No, seriously — when was the last time you typed your name or your business name into Google and took a good hard look at the results?
If you’re like most small business owners or entrepreneurs, you’re probably too busy running your business to even think about it. But here’s the thing — your online image matters more than you might realize. Potential customers, partners and even employees are turning to Google to form their first impression of your brand. What they find (or don’t find!) could make or break a deal.
Still not convinced? Here’s why protecting your online image should be high on your priority list.
1. First impressions happen online
Your website’s homepage isn’t necessarily the first point of contact customers have with your business anymore — your Google search results are. Whether it’s your website, social media accounts or online reviews, people are judging your business within seconds of seeing those results.
Ask yourself this — do those results reflect the brand image you want to convey? If not, it’s time to take control of the narrative. I created Clout Stat because I felt that so many business owners needed help with their online image. And what I found out was, they needed to fix their search results big-time.
Related: Want to Boost Your Company’s Search Ranking? Try This Google-Recommended Website Structure
2. You can harness the power of reviews
Reviews can be your best asset or your worst enemy. Think about it: If a potential customer searches for your business and the first thing they see is a one-star review, what’s their impression going to be?
Encouraging happy customers to leave reviews, responding to negative feedback constructively and actively monitoring review sites are all essential to managing your online presence.
3. Misinformation or outdated info hurts your business
Ever found an old phone number, a long-closed location or even outdated pricing floating around in your Google search results? Frustrating, right? Well, imagine how your customers feel if they are given the incorrect information.
Incorrect or stale information damages trust and can drive potential customers straight to your competitors. Make it a habit to audit your online presence regularly to ensure all details are up to date. I monitor it daily, and you can, too!
4. Your competitors are watching
Your competitors are likely keeping tabs on what shows up when someone searches your business — because they’re vying for the same customers. If your digital footprint is messy, underwhelming or incomplete, they’ll use that to their advantage. A solid online presence ensures you remain competitive and protect your market share.
5. It builds your credibility
Ever heard of the “Google Test?” Before collaborating with you, potential partners or clients might search for you online. What they find could determine whether they reach out or move on.
Positive articles, glowing reviews, an updated website and active social media accounts all scream “reputable and trustworthy.” On the flip side, broken links, outdated content or a non-existent search presence could hurt your credibility.
6. Your reputation needs to be protected
Think of your online reputation as a living, breathing entity. It needs nurturing, monitoring and protecting. What if someone leaves a baseless negative review? Or worse — what if there’s false information about your business online? Regularly Googling yourself allows you to spot and address potential reputation issues quickly.
7. You gain the local SEO edge
For small business owners, your local audience is everything. If you’re not listed in local directories or missing a Google Business Profile, you’ll lose out on valuable foot traffic and online leads. Googling your business name gives you a snapshot of whether you’re ranking — and whether local customers can find you easily.
8. You can stay ahead of trends
Your Google search results are a reflection of how well you’re keeping up with industry trends. Are your competitors showcasing fresh blog content or regular media coverage? Take it as a cue to step up your own digital marketing game. Google alerts can also keep you updated on relevant industry news and mentions of your brand online.
9. You’ll discover new opportunities
When was the last time you checked out the “People Also Ask” section, or scrolled to the bottom of a Google search results page? These sections often contain related topics, questions and websites that could spark new ideas for content, collaborations or partnerships. Keeping an eye on these sections can help you uncover untapped opportunities for growth.
10. You’ll become a better marketer
Lastly, Googling yourself allows you to assess how well your existing digital marketing efforts are paying off. Are your SEO strategies effective in boosting your search presence? The best way to test that is to check yourself.
How to take action today
If this article has you wondering, “Hmm, what do my search results actually look like?” then do yourself a favor and head to Google right now! Type in your name, your business name and even key phrases like “other businesses like mine near me.”
Make a list of what you find — are there areas for improvement? Use tools like Google Alerts or online reputation management platforms to keep an eye on your brand. And most importantly, stay proactive.
Remember, you have the power to control the story Google tells about your business. Protecting your online image isn’t just a nice-to-have — it’s an essential part of your success.
