Opinions expressed by Entrepreneur contributors are their own. If you think using AI to save time is enough — you’re already at risk. Your clients aren’t just admiring your efficiency. They’re studying it to replace you. AI now delivers 80% of what most service providers offer — at a fraction of the cost. Freelancers, consultants…
Read More “Your Clients Are Using AI to Replace You — Do These 3 Things Before They Do” »
Easter 2025 is on Sunday, April 20, and a slew of companies, from retailers to restaurants to grocery stores, will be closed in observance of the holiday. For some businesses, however, closures will be location-specific (Starbucks, Dunkin Donuts, Applebee’s, and Wendy’s, for example). Check with your local stores before heading out. Here’s what we know…
Read More “What Is Open on Easter? Walmart, Whole Foods, Wegmans, More” »
Opinions expressed by Entrepreneur contributors are their own. Most entrepreneurs and business owners understand they need a comprehensive communications strategy to reach their target customers. However, all too many think that only means branding, marketing and advertising and forget to include public relations (PR). In particular, many small businesses and startups neglect this part of…
Opinions expressed by Entrepreneur contributors are their own. I’ve had countless conversations with colleagues, friends and fellow leaders about the main driver of their employees’ satisfaction. Over and over, they essentially talk about “the paycheck.” No doubt, everyone would agree that solid compensation is non-negotiable. Still, for me, employees these days are increasingly seeking personalized,…
Read More “Why Paychecks Aren’t Enough Anymore — And What Your Team Really Wants Instead” »
Opinions expressed by Entrepreneur contributors are their own. Behind every successful business is a founder who saw an opportunity and had the right skills to execute their vision. Before they know it, they’re building a team, increasing their revenue and expanding their empire. The problem is that over half of all businesses fail in the…
Read More “Here’s What It Takes to Make the Leap From Founder to CEO” »
Opinions expressed by Entrepreneur contributors are their own. In today’s high-stakes business climate, being a founder isn’t just ambitious — it’s brutal. You’re managing more capital, facing fiercer competition, navigating tighter fundraising criteria, and are expected not only to win the initial success sprint but also to continue to complete the marathon at record pace….
Opinions expressed by Entrepreneur contributors are their own. What people remember about Calvin Klein’s #MyCalvins campaign is the way it encouraged social interaction through micro-influencers and paved the way for users to share their own photos, creating a sense of community around the brand. The influencers that the company selected are also indicative of the…
Read More “How to Build Brand Loyalty Through Micro-Influencers” »
In early April, the owner of an independent bookstore in Chelsea, Michigan, told the community that the store, Serendipity Books, was moving around the corner because they were able to “outgrow” their current space due to the immense “community of indie book lovers” in town. But the move, from Middle Street to Main Street, needed…
Read More “Community ‘Book Brigade’ Helps Small Business Move Locations” »
Opinions expressed by Entrepreneur contributors are their own. By now, most marketers have experimented with ChatGPT. You’ve probably asked it to write a blog outline, draft a few email subject lines or generate some Instagram captions. But if you’re still treating it like a vending machine — insert prompt, get content — you’re leaving a…
Read More “If You’re Using ChatGPT This Way, You’re Doing It Wrong” »
Opinions expressed by Entrepreneur contributors are their own. This year marks my 25th anniversary in B2B tech public relations. It’s been a time of great transformation for both the tech world and the art of shaping markets and market makers. With all the new tech breakthroughs, global trends and customer expectations, the practice of PR…
Read More “3 Game-Changing Business Insights from My 25-Year Journey” »
