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In this article, I will take you through on how you can increase your website rankings on Search Engines without investing any money.
To rank on the first page of Google (popular site) or any other search engine is a critical feat especially if you want to stand a chance of reaching more readers or potential clients.
Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to augment their website’s status.
SEO is not magic and there is no magic bullet either. SEO is a long term marketing strategy with high ROI opportunities.
Making use of effective search engine optimization techniques will improve the page rank of your website.
- Submit your site on various type of search engine.
You do not need an SEO expert for you to submit your site to search engines. Most search engines like Google, yahoo
, bing etc have ways of submitting your web pages directly to their index when you verify website ownership. For that, you can search on Google “ad url to search engine”.
It depends on you how much you can. And some link also available for your help on article end.
Before submitting your website to search engines, you have to locate the website’s sitemap.xml because it lists every page on your site. It is commonly located in the base directory of your webpage.
2. Use unique and good keywords/meta tags/description on your website.
The next significant factor for an effective search engine optimization is to include keywords and phrases within your content. To make sure that you are properly targeting your market, you have to make sure that the keywords and phrases you have on your site are the keywords and phrase that your site is actually optimized for.
The more keywords you use in your content, the more likely it is that online visitors will find your site when they do some research with those words. If you are unfailing with these techniques, then your overall search engine optimization will increase, boosting your page rank.
Where to submit keywords/meta tags/description? Answer: Go here: Free SEO tips. Open “view page source” and check where it is available. You also submit the same location.
3. Create a sitemap for your site
A sitemap is a file that provides information about the relationship among the pages, images, videos and other files on a website. 
Sitemaps tell Google including other search engines where and how to find the pages of a website.
There are many sites that can create free sitemap for you a good example is xml-sitemaps.com. Just create sitemap and upload with your index.html page. And after that create an account on Google webmaster tool and follow the instruction. In Google webmaster tool verify your sitemap.
4. Do-follow backlinks to your website.
Another important factor for ranking high in the search engines is the amount of sites that link back to yours. This determines the authority of a site.
Links from other sites are like votes for your website’s quality. If many other websites are linking to yours, it is an indicator to Google that your website is a worthwhile site to visit. Not all links are worth the same vote though. If you can get a link from a website that has a very high authority, like a university website or government website, those links are more important votes than a typical website.
Ideally, your site should have links from a wide variety of sources and at least a few links from authority sites.
6. Pay Per Click Ads
If you can’t rank well in the natural search engine results due to the competitive nature of the keyword you’re trying to rank for, some search engine marketers recommend using pay-per-click ads.
With a pay-per-click program you can pay to have your website ranked on the first page of Google. You will only be charged if people click on your website in the search engine results. Although there is a cost associated with pay-per-click ads, it can be a worthwhile investment if your website relies on getting a lot of traffic.
Chances are you can recoup any pay-per-click expense with the additional sales revenue you produce from having your site on the first page of Google.
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